Stockholm Gay Network
Stockholm, Stockholm, , Sweden
The Stockholm Gay and Lesbian Network is a project within Stockholm Visitors Board which works to market and develop Stockholm as an interesting and attractive destination towards the GLBT segment. In order to attract the GLBT segment, a destination has to subscribe to three core values: openness, diversity and tolerance. Stockholm is a city which features all three, and it was on the basis of these values that the Stockholm Gay and Lesbian Network was formed. The Stockholm Gay and Lesbian Network is a project within Stockholm Visitors Board which works to market and develop Stockholm as an interesting and attractive destination. The Stockholm Gay and Lesbian Network functions as a network-based partnership cooperating closely with the travel industry in Stockholm and special interest organisations. The network started in 2005 and works in three year cycles. The project produces a publication for the gay sector in five different languages and is responsible for www.stockholmtown.com/gay-lesbian The project also organises educational tours for the travel trade and the media, advertises in targeted media, carries out PR work and participates in fairs, travel shows and events.